An Interactive Virtual Fitting Room for Improved Service in Taiwan

Article Sidebar

PDF
Published: Jan 1, 2010
Keywords:
Distance Educaton

Main Article Content

Ying-Hsiu CHEN
Wen-Cheng WANG

Abstract

Along with the growth of the on-line shopping web sites, the actual requirements of the users about the On-Line Interactive Fitting Room service quality and how to assist the users in the process of their consumption with the virtual cloth try-on, the investigation is, however, minimal. Therefore, this research is focused on the actual requirements of the users toward the service quality of the On-Line Interactive Virtual Fitting Room and the result is analyzed in order to come up with the key attributes for the elevation of the On-Line Interactive Virtual Fitting Room service quality. This research is divided into two phrases and the findings have shown that: 1) ease of use, security and reliability are the “Must-Be quality”, user interface, responsiveness and customization are the “Attractive quality”; 2) In the aspect of the OnLine Interactive Virtual Fitting Room service quality, the expectation of “customization” has scored the highest mark. What the customers expect the most is the abundance level of the information of the products they are interested in, and whether the appearance is close to reality. And, the On-Line Interactive Virtual Fitting Room must be in the possession of the customized service; 3) The provided products must match with the actual products in every way. Whenever I encounter a problem, the fine solution mechanism must be provided, so that I can match my desired cloth, and accessories, etc. The mentioned three factors with the aspect of responsiveness constituted the key attributes of the On-Line Interactive Virtual Fitting Room service quality.

Article Details

How to Cite
CHEN, Y.-H., & WANG , W.-C. (2010). An Interactive Virtual Fitting Room for Improved Service in Taiwan . Asian Journal of Distance Education, 8(1), 63-80. Retrieved from https://asianjde.com/ojs/index.php/AsianJDE/article/view/178
Issue
Vol. 8 No. 1 (2010): Asian Journal of Distance Education
Section
Articles

The work published in AjDE is licensed under a Creative Commons Attribution ShareAlike 4.0 International Licence (CC-BY).

References

Guielford, J.P. (1965), Fundamental Statistics in Psychology and Education, 4th ed., McGraw-Hill, New York, NY,. Herzberg, F., Mausner, B., & Snyderman, B. B. (1959). The motivation to work (2nd ed.). New York: John Wiley & Sons. Jabnoun, N. and Chaker, M. (2003), Comparing the Quality of Private and Public Hospotals, Managing Service Quality, Vol.13, No. 4, pp.290-299. Kurt, Matzler and Hans H. Hinterhuber. (1998), How to make product development projects more successful by integrating Kano’s model of customer satisfaction into quality function deployment, Technovation, Vol.18, No.1, pp.25-38. Wolfinbarger, M. and Gilly, M. C. (2002), comQ: Dimensionalizing, Measuring and Predicting Quality of the E-tail

Liu, Chang ＆ Kirk P. Arnett. (2000), Exploring the Factors Associated With Web Site Success in the Context of Electronic Commerce,” Information ＆ Management, Vol..38, No.1, pp. 23-34. Yang, Z., Peterson, R. T., and Huang, L. (2001), Taking the pulse of internet pharmacies, Marketing Health Services, Vol. 21, No. 2, pp. 4-10. Zeithaml, V. A., Parasuraman, A. and Malhotra, A. (2002), Service Quality Delivery Through Web Sites：A Critical Review of Extant Knowledge, Journal of the Academy of Marketing Science Vol. 30, No. 4, pp.362-375. Zeithaml, V. A. and Parasuraman, A. and Malhotra, A. (2000), e-service Quality: Definition, Dimensions and Conceptual Model, Working Paper, Marketing Science Institute, Cambridge, MA.